Once you’ve surveyed all of the branches in your network, you’ll have thousands of photos, hundreds of floor plans, and countless other details. What’s the next step you can take to make all of that information useful for years to come?
If you are like many banks, you’ll use all of the data that comes out of the surveying process to identify opportunities to upgrade furniture and fixtures, renovate the branches that need it the most, and make some broad changes to your marketing campaigns. But then what will you have, beyond a bunch of static documents just waiting to become outdated?
You can start out with a spreadsheet that is a perfect snapshot of your branch conditions the way they are today, and in just a few months, it’ll be a nostalgic reminder of how well-organized you once were. There is no system in place for changing that document as the conditions within your branches change.
It is very challenging to keep all of that data current and make it user-friendly for all of the people who can make good use of it in their day-to-day work. After all of the work you’ve done to collect that data, it would be unfortunate to let all of it decay into a state where it’s no longer useful.
It is time to put it all into a platform where it can evolve as your branch network evolves.
AMP is just that: a platform that helps you to visualize all of the details and track the changes you make to them, as close to real-time as possible. By channeling all of the data from a survey of your branch network into AMP, it is possible to get an in-depth view of your branches and find every opportunity within each of them to apply your marketing strategy in detail. Here are just a few of the things our clients are using AMP to accomplish.
They’re tracking every change happening in every branch, in real-time.
From implementing a new marketing strategy, to fixture repairs, to renovations, major changes are happening across your branch network all day, every day. By making it easy to plan for and track all of those changes as they happen, it is possible to get a real-time overview, including photography of the current as-built conditions within each of your branches.
They’re creating marketing programs that work with branches of all shapes and sizes.
Once you carve the footprint of a branch into different zones, such as a welcome zone, a transact zone, or a consult zone, AMP can help you plan for the information you want the fixtures in each zone to carry based on the most important job to be done there from a marketing perspective.
This gives the marketing team to plan and control content network wide, being as global or localized as they desire. For example, our clients can plan a marketing campaign for all branches, limiting the branch zones the message will be displayed in, while also limiting by the size of artwork available and fixture types the item is intended for. It allows them to be very specific about exactly where they want their campaign messages go, which then informs the design specifications and production quantities for those materials.
Even the tiniest details are being accounted for and factored into their overall strategies.
If you want to get even more specific, you can even refine your marketing strategy for a particular branch based on what you know about their demographics, such as differences in income, education, businesses in the area, or other regional factors. Once this information is gathered through the survey process, it’s easy to create materials specific to circumstances in each particular branch as necessary.
They’re uniting all of their in-branch communications into a single platform.
Major changes usually come with major miscommunication – a problem we’re trying to solve by taking the critical details out of email inboxes and tracking them in AMP instead. Whenever a new program or marketing campaign is created in AMP, everyone involved, from the regional managers to the branch staff to the contractors, can see the exact steps they need to take to implement the elements of the campaign that they’re responsible for.
For example, let’s say a bank’s facilities person goes into a branch to install new furniture in the waiting area. AMP allows the branch manager to clearly see why they’re there and who sent them. The facilities person can see on a floor plan in AMP exactly where the furniture is supposed to be installed, and once the installation is complete, they’re able to take photos to document the installation and add details to a floor plan showing where and how that furniture has been positioned.
Because they are getting those specifics driven by the system, they also have a way to report on whether or not they have all of their materials or not. It’s very easy to report damaged or missing products and have them replaced, making the process easier on your employees and making vendors more accountable for their printing, packing, and shipping process.
They’re filtering out noise to show team members just what’s important for their work.
It is easy to implement an asset management tool where everyone can see everything going on, but is that really the best kind of tool for tracking all of the day-to-day work that needs to happen across all of the different roles within your organization?
One of the most important features in AMP is the ability to sift, sort, and organize data based on who needs to see or interact with it and when. Users aren’t faced with information overload when the log into AMP, because we customize it for each of our clients so that everyone can access just the information they need to get their own jobs done.
Print costs are dropping significantly as needs become more predictable.
Besides being an end-to-end management platform for all of the communications and assets associated with each branch, it’s also a tool for making your marketing efforts more cost efficient. All of this attention to detail really adds up: The AMP clients we’re already working with have reported spending significantly less on print materials, thanks to the accuracy of the data they’re tracking within AMP.
See AMP first-hand.
To truly understand the impact a platform like AMP can have on your day-to-day operations and long-term strategic goals, the best thing you can do is to come and see it for yourself. Click here to learn how to schedule a demo – we’d love to show you around and help you see the ways we’re able to customize it for your specific needs.